“It’s also about understanding the meaning of allyship and how to stand up for each other.” “It’s for the children who are experiencing discrimination, but not just that,” she said. She also stressed that the books are for all readers, whether they are deeply and personally impacted by the issues discussed, or not. “Their mission appeals to kids at a wide range of ages, so there’s really no limit,” Barrales-Saylor said. The picture book format hits the sweet spot for the Alphabet Rockers in terms of age, but the formats and content of the second and third books are still to be determined. “It spoke to her and she got it instantly.” “She loved this project so much,” Barrales-Saylor added. The book is illustrated by Ashley Evans, who last worked on Gabrielle Union’s Welcome to the Party (2020). The first book contains an original story by Shepherd and McGaw that is inspired by their song “Not Alone.” “They cover a lot of different subjects in one book and are able to show how we’re all connected and how we’re able to stand up for each other,” Barrales-Saylor said. They deal with the hard issues and the emotions.” The things that go on in the adult world are the things that go on in the kids’ world too. “I strongly believe in the need to talk to children about serious topics and not dumb it down. “I was surprised there were no books and I thought maybe there should be,” she said. “They have a powerful message,” said Kelly Barrales-Saylor, editorial director for Sourcebooks Explore, who has a son with an interest in music and was following Alphabet Rockers on social media. The first title, a picture book, is set for a February 2022 pub date. Sourcebooks Explore has acquired the rights to produce three children’s books with Alphabet Rockers, a hip-hop collective for children, founded by Tommy Soulati Shepherd and Kaitlin McGaw, that promotes education, diversity, a healthy lifestyle, and making change. Sourcebooks and Alphabet Rockers Tackle Timely Topics Formats included in its agreement include electronic board books, electronic story readers/song players (with and without books), cloth and board puppet books, cloth-like “indestructible books,” greeting card books, and book-and-toy combinations. In other CoComelon publishing news, Moonbug has licensed Cottage Door Press for the sight-and-sound category, reported Melissa Tigges, Cottage Door’s director of marketing and partnerships. “If you can go to the heart of parents’ frustrations and can do it joyfully, and they can see that other parents are dealing with the same issues they are, that’s a win.” “CoComelon approaches its content in a joyful way and, especially over the last year, that has been extremely well-received,” Garfield said.
#The wiggles tidy up song full#
If we can help them, in an honest and reassuring way, we’ve discovered the key to unlocking this property.” Simon & Schuster’s books will include original stories, adaptations of on-screen content, and occasionally full song lyrics, all for kids ages 1-4.
“The question we asked ourselves was ‘What do these 100 million people watching have in common?’ The answer was that they are dealing with the daily stuff we’re all dealing with.
“The brand has a very large audience, and we understand that there are expectations for our program,” Garfield said.
Meanwhile, its more than 100 consecutive days as a top 10 video on Netflix broke a record and resulted in it being named the #1 show on that platform for 2020, according to Reelgood. Its YouTube channel has accrued 100 billion views and 102 million subscribers to date, and is still growing. Parents get support and solutions, so instead of yelling, they can sing ‘Yes, Yes, Vegetables.’ And we can replicate and reinforce that in our books.”ĬoComelon, which debuted in 2006 and was acquired by Moonbug last July, is a hit on both YouTube and Netflix.
#The wiggles tidy up song tv#
The kids can see that what Mom is saying about eating their vegetables is happening on TV too, and that everyone is happy about it. “At the heart of what CoComelon gets right is that it’s dealing with everyday things that parents and kids are dealing with. “We’ve been studying what’s working on all the different platforms, and we’ve been watching CoComelon for the better part of a year,” said Valerie Garfield, v-p and publisher, novelty, licensed, and branded publishing. A core group of characters, led by JJ, serve as role models to teach basic concepts, from letters and animal sounds to tying shoes and preparing for the first day of school. Simon Spotlight will release the first four books-an 8x8, a tabbed board book, a novelty title, and a shaped book with working wheels-in fall 2021, with a total of 10 titles to be published within the first year.ĬoComelon’s content consists of animated, brightly colored videos of nursery rhymes and songs. Simon & Schuster Children’s Publishing has secured the master publishing rights for CoComelon, a preshool entertainment franchise licensed by Moonbug.
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